Salaheddine Lafnouche

Led end-to-end UX for an AI-powered fragrance discovery app, designing an emotion-driven input model that bypassed industry jargon and translated personal memories into custom scent formulations.

• Converted 73% of first-time users from browse to generation by designing an emotion-driven input model that bypassed industry jargon.
• Identified that 67% of users disengage due to unfamiliar terminology through comprehensive user interviews and competitive audits across 6 platforms.
• Delivered high-fidelity Figma prototypes and precise interaction specifications for seamless engineering handoff, significantly reducing development friction.

Owned research, strategy, and UI/UX design for an equity-focused adaptive e-learning platform featuring a category-defining "Soft Program" for users with irregular schedules.

• Projected a 40% increase in user retention by prototyping Soft Program, an adaptive, WCAG 2.1 AA-compliant learning path for users with irregular schedules.
• Defined a scalable design system by synthesizing user research, standardizing UI components across multiple cognitive states and learning paces.
• Managed complex instructional workflows and delivered a comprehensive Figma component library to support equity-focused, inclusive product goals.

Taught systems methodology and programming to military cadets for 3 years, redesigning curricula to translate complex technical concepts into accessible, structured learning experiences.

• Instructed and evaluated 150+ cadets in systems methodology (Merise, UML) and programming over 3 years under high-pressure constraints.
• Cultivated rigorous problem-solving and clear stakeholder communication in a high-stakes, fast-paced military environment.

Full UX process, user research, empathy mapping, competitive analysis, wireframing, high-fidelity prototyping in Figma, usability testing, and iterative design. 7-course specialisation.

Advanced interaction paradigms, user-centered design principles, and cognitive psychology applied to digital interfaces.